Information about us owned and operated by Sequence X Ltd, a limited company registered in England under Company Registration Number 11400919, whose registered address is Acero, 1 Concourse Way, Sheffield, S1 2BJ. Our VAT number is 328431900.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of our Privacy Policy is deemed to occur upon your first use of our site. If you do not accept and agree with this Privacy Policy, you must stop using our site immediately.

This privacy policy sets out how Sequence X Ltd, collects, uses and protects your information when you use this website or our services, in accordance with the Data Protection Act 2018 and the General Data Protection Regulation 2016 (GDPR).

Sequence X Ltd is the controller and is responsible for your personal data. We are committed to ensuring that your privacy is protected. By using our website, you may be providing us with some of your personal information and we want to make sure that we do not use your data in a way that you would not expect. Sequence X Ltd assure you that your personal information will only be used in accordance with this privacy policy and in compliance with the latest privacy regulations.

Changes to our Privacy Policy
We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on our site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our site following the alterations. We recommend that you check this page regularly to keep up-to-date.

Personal information we collect
Personal information is any information about an individual from which that person can be identified. It does not include data which has been anonymised. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Contact Information: Name, current and previous addresses (including postal, email and IP addresses) and telephone numbers.
  • Identity Data: Includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
  • Financial Data: Includes information on your financial circumstances, the lenders or financial institutions used by you, the financial products you have taken out and the details and status of those financial products.
  • Vehicle Data: Includes information on your vehicle such as your registration number, make and model.
  • Usage Data: Includes information about how you use our website, products and services. This may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system.
  • Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.
  • Special Category Data: We will only process special category data where you have provided this to us and given your explicit consent to store it or we have a legal/regulatory obligation to. This includes race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data.

This list may not include all the information we require when providing our service/s. The information we ask you for will relate to your specific enquiry and will only consist of the information we need to carry out our service. If you contact us other than via our website, we may keep a record of that correspondence and a copy of call recordings.

Method of collection

  • Direct interactions: By you filling in forms on our website or social media or by corresponding with us by post, phone, email or otherwise.
  • Third parties or public sources: We may receive information about you from various reputable third-party lead providers, credit reference agencies, DVLA, from our regulators or from publicly available data. We will always inform you where we have obtained your information from if requested by you.

The basis on which we process your information
The legal grounds for processing your personal information depend upon the nature of our relationship with you and the context of processing and are as follows:

  • Processing is necessary for the performance of a contract with you, or to take steps prior to entering into a contract with you.
  • Processing is necessary for the purposes of your legitimate interests or our legitimate interests, where your fundamental rights and interests do not override those interests. In order to determine this we shall undertake a Legitimate Interests Assessment and balancing test.
  • Processing is necessary for compliance with mandatory legal or regulatory obligations to which we are subject
  • Processing is undertaken after you have given us your express consent

What we use your personal information for

We collect/store or use your information to …Legal basis
Provide the service you have requestedContract
Send to our partner claims management companies, financial advice firms, solicitors/law firms or insolvency firmsConsent/ Contract/ Legitimate Interests
Send to our service provider/contractor partnersConsent/ Contract/ Legitimate Interests
Contact you where you fail to fully complete our online formLegitimate Interests
To enforce or apply our terms and conditions and/or other agreementsLegitimate Interests
Send you information or marketing about our products and servicesLegitimate Interests and/or Consent
Provide annual statistics to our regulatorLegal obligation
Resolve complaints against us or the establishment, exercise or defence of legal claimsLegitimate Interests and/or Legal Obligation
Gather feedback to enable us to improve our website, products and servicesLegitimate Interests
Verify your identity where we receive requests to access or change the information we hold about youLegal Obligation
Maintain our accounts and recordsLegal Obligation
Comply with legal and regulatory obligationsLegal Obligation
Research and analyse trends to better understand how users are using our website and services in order to improve themLegitimate Interests
Inform you about changes in our services and important service related notices, such as security and fraud issuesLegal Obligation
Maintaining insurance coverage, managing risks, or obtaining professional adviceLegitimate Interests and/or Legal Obligation

Providing your personal data to others
To carry out our service we may disclose your data to one or more of our partner claims management companies or law firms, including (but not limited to) (list law firms), who assist us in assessing whether you may have a claim and what potential options are available to seek compensation/redress. Each such third party will act as a data processor in relation to the data that we supply to it in performance of the service we are providing you. However, should you ultimately instruct one of our third-party partners to make a claim on your behalf, that third party will then become the data controller and at that point will supply you with a copy of its own privacy policy, which will govern that third party’s use of your personal data from the point where they become the data controller.

We may disclose your data to one or more of our selected third party claims management companies, financial advice firms, solicitor/law firms or insolvency firms, upon your consent to do so, for the purpose of enabling them to contact you so that they can offer, market and provide relevant services to you. Each such third party will act as a data controller in relation to the data that we supply to it; and upon contacting you, each such third party will supply to you a copy of its own privacy policy, which will govern that third party’s use of your personal data.

We may disclose your personal data to our insurers and/or professional advisers in so far as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

We may disclose personal data to our suppliers or subcontractors, such as external printers, admin companies, call centres, marketing consultants, compliance consultants and legal advisers.
Any external processors, who process your data on our behalf, are subject to a data processing agreement to ensure the safety and protection of your data. None of our processors are allowed to use your data for any other purposes than instructed by us.

In addition to the specific disclosures of personal data set out in this Section, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

You are provided with choices regarding marketing and we record your preferences in relation to this and how we communicate with you.

We may rely on consent when we use your personal information for direct marketing. This will be where you have specifically consented to us or a third party that you are happy to receive marketing contact from us.

We may also rely on legitimate interests for our direct marketing. Our legitimate interests are to inform individuals about products or services which may be of interest to them. Our legitimate interest may also be our commercial interests in operating our business, which includes acquiring new customers, providing additional services to existing or previous customers that are similar or aligned with previous products or services and, expanding our operations.

You may also receive marketing communications from us if you have previously enquired about or purchased similar goods or services from us and, in each case, you have not opted-out of receiving that marketing. This is known as a ‘soft opt-in’.

Such marketing communications may be in relation to claims management, debt advice, financial advice and legal services which could be done by post, email, SMS or telephone.

To opt out of receiving future marketing under any lawful basis, or under soft opt in, in which we intend to rely on for direct marketing, please opt-out using the contact details provided in this Privacy Policy.

If you require any further information about the lawful basis we have relied on to send direct marketing to you, please do not hesitate to contact us.

How long do we keep your personal information
We retain your information for as long as is necessary for the purpose for which it was originally obtained.

We have some legal and regulatory obligations to hold certain pieces of information for specific timeframes for example, we are required to keep a copy of telephone call recordings for a period of 12 months after our last contact with you.

Where we have provided a service to you, we will hold all information relevant to this for 6 years to enable us to defend any claims/complaints made about our service. Information relating to any complaints will be held for a further 3 years.

We also need to keep some of your information for our accounting and reporting requirements.

Your contact details will be held for the purposes of direct marketing for 6 years, this is to enable us to let you know about new products or services that may be of interest to you as detailed above.

Your rights
You have the following rights in accordance with the GDPR and the DPA:

  • To know that your data is being processed
  • To access your personal data free of charge
  • To have your information corrected if inaccurate (Including ensuring any third party puts right any inaccuracy)
  • To request that your data be erased
  • To restrict processing
  • To request transfer of your data
  • To object to processing and;
  • To rights relating to automated decision making

You may request that we to provide you with any personal information we hold about you. Where you send us a request to access your data, this will usually be free of change and sent to you within one month (unless your request is complex). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity before we are able to process your request.

We may withhold personal information that you request to the extent permitted by law.

You may instruct us at any time not to process your personal information for marketing purposes.

If at any point you wish to raise a complaint regarding our data handling then you have the right to complain to the Information Commissioner’s Office (ICO) the supervisory authority for data protection issues in the UK whose information is available at However, we would appreciate to opportunity to deal with any concerns directly with you in the first instance.

We recognise the personal nature of the information we collect, process and store. As we are committed to ensuring that your information is secure, we have put in place suitable physical, electronic and managerial procedures to prevent loss, unauthorised access, misuse or disclosure and to make sure that your information is safe and secure. If password access is required for certain parts of our website/application, you are responsible for keeping this password confidential.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which may be collected or you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

If you have any questions relating to our Privacy Policy or the personal data we hold about you, or you wish to invoke any of your legal rights, you can contact us by email at, or by post at Sequence X, Acero, 1 Concourse Way, Sheffield, S1 2BJ. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you. Alternatively you can submit a ticket here – customer support.

Our site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by Us. We use Cookies to facilitate and improve your experience of our site and to provide and improve our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

You may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for the purposes of enhancing your browsing experience, demographic analysis, marketing analysis, advertising, analysis of trends and shopping habits and usability.

By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features may not function fully or as intended.

Certain features of our site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings, but please be aware that our site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

The following first party Cookies may be placed on your computer or device:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Our site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how our site is used. This, in turn, enables us to improve our site and the services offered through it. You do not have to allow us to use these Cookies, however whilst the use of them does not pose any risk to your privacy or your safe use of our site, it does enable us to continually improve our site, making it a better and more useful experience for you.

  • The analytics service(s) used by our site use(s) Cookies to gather the required information.
  • In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
  • You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access our site more quickly and efficiently including, but not limited to, login and personalisation settings.
  • It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.


With whom we may share your data

  • Millberg London LLP
  • ID Tech Solutions Ltd
  • Trust Leads Limited
  • Ashley Howard Limited
  • Lead Social Ltd
  • Fairweather Group Ltd
  • Ltd
  • Sequence AI Limited